Alexandru Alexe
NASM-certified nutrition specialist with over 10 years of experience in performance sports and nutritional supplementation. Nutritionist consultant for high-performance athletes with 3,000+ hours of personalised consulting. Currently pursuing a degree in Business & Management at New College Durham.
About Me
My name is Alexandru Alexe, and I am the founder and Chief Executive Officer of United Vitamins, the most trusted online retailer of authentic premium dietary supplements in the United Kingdom. I have dedicated my passion for health and performance to a mission aimed at providing individuals with access to the finest supplements available worldwide.
My early enthusiasm for fitness and health began at a young age, driven by a genuine fascination with the functioning of the human body - energy, recovery, strength, consistency, and long-term well-being. As time progressed, this passion naturally evolved to encompass nutrition and supplementation, as I recognised that achieving results involves more than just time spent in the gym. It requires daily commitment to quality sleep, effective stress management, nutritious food choices, and the prudent selection of supportive products.
Why I Founded United Vitamins
United Vitamins was established in response to recurring challenges I observed in the supplement industry: supplements marketed with misleading claims, an abundance of trend-driven products lacking clear explanations, customers left to guess which options suit their needs, and a marketplace where quality is not always apparent.
In a marketplace characterised by confusing labels and aggressive advertising, my objective is straightforward: to simplify the selection of high-quality supplements, emphasising clarity, honesty, and accountability.
Certifications & Education
I firmly believe that trust must be earned. This drives my commitment to ongoing education, ensuring that the information we provide remains balanced, evidence-based, and genuinely valuable.
How I Assist Customers
I have supported many customers who feel overwhelmed by the multitude of choices available. Often, what they require is not another trend, but rather a clearer path forward. My approach includes:
Listening attentively to their goals, routines, preferences, budget, and desired improvements. Providing clear explanations of ingredient forms, label details, dosing formats, and how to establish a simple routine. Guiding responsibly by selecting options that align with their lifestyle and comfort level. And referring to qualified healthcare professionals when necessary, particularly if they have medical conditions, are taking medications, or are pregnant.
While I do not diagnose or treat medical conditions, I focus on empowering individuals to make informed, confident, and responsible choices.
Validated Professional Competencies
Learn More
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